Afford Bond's main goal was to attract new business. They had branding created for their brochure incorporating strong illustrated graphics. Corporate video was to be showcased on the site to quickly deliver their message, engage with visitors and help them to stand out from the competition. My job as Web Designer, was to bring their website to life with impact and colour drawn from the printed material and use of video. With user experience in mind, navigation elements are clear and images optimised. Inner pages reinforce the business message.